Brunch: Origin, Meaning, and New Trends in Events
- Cortona Events
- Mar 31
- 3 min read
Brunch: Origin, Meaning, and New Trends in Events
In recent years, brunch has become one of the most popular events and weddings. However, it's often misunderstood and confused with a simple snack or light lunch. In reality, brunch has a fascinating history and a very specific identity, rooted in Anglo-Saxon culture.
What is brunch really?
The term brunch comes from the union of the English words breakfast and lunch and indicates a complete meal, served between late morning and early afternoon.
It's an experience designed to be enjoyed slowly, in the spirit of sharing.
A convivial moment where sweet and savory meet
It's not a quick break, but a convivial and relaxed moment where sweet and savory meet: eggs, toast, savory pies, yogurt, fresh fruit, croissants and hot drinks or natural juices.
The origins: between England and the United States
Brunch's origins date back to late 19th-century England, in the midst of the Victorian era. After Sunday hunting trips, the aristocracy would gather in villas and estates to enjoy lavish buffets of sweet and savory dishes, including eggs, fruit, and meat.
The concept was formalized by the English writer Guy Beringer, who officially coined the term brunch in 1895, proposing a more relaxed and convivial alternative to the traditional Sunday lunch.
At the same time, similar forms of “super-breakfast” were also developing in diners in the United States, contributing to the spread of this habit.
The diffusion and global success
It was in the United States that brunch truly took hold, starting in the 1930s, becoming a weekend ritual and a symbol of conviviality and lifestyle.
Over time, thanks also to pop culture and the media, it spread globally, transforming into a true international food trend.
Brunch and Italian culture
Brunch isn't traditionally Italian, where meals are distinct. However, in the events world, it has been adopted to meet the needs of an international clientele.
Today it represents a perfect balance between Italian hospitality and global customs, allowing guests to feel at home even when away from home.
What do you eat during brunch?
One of the most distinctive elements of brunch is its variety. There's no rigid menu: everything revolves around a balance between sweet and savory.
Among the great classics we find:
eggs (scrambled, poached, omelette)
toast, bagels, and warm bread
salmon, cheeses and cured meats
savory pies and quiches
yogurt, granola, and fresh fruit
pancakes, muffins and baked goods
👉 Curiosity: Brunch was also born as a remedy for Saturday night excesses, initially favoring light drinks and relaxed moments.
Brunch at events and weddings
In the world of events, brunch is now a refined and versatile choice.
It's perfect for:
the day after the wedding
morning ceremonies
informal but well-organized events
destination wedding
Its strength is the atmosphere: relaxed, elegant and convivial.
New trends in brunch
Brunch has evolved into a true design element of the event.
Among the most current trends:
✨ Personalized brunches🌿 Natural and seasonal settings🍳 Interactive food stations🥂 Curated beverage experiences🌞 Open-air location
An experience to live
Brunch is not just a meal, but a moment to be experienced slowly.
In a setting like Cortona, immersed in the beauty of Tuscany, it becomes an authentic experience, where taste, conviviality, and elegance meet to create unforgettable memories.
Book your Tuscan brunch here:
Wonderful 😊